Counsel clients in effective
ways of communicating with public.
Conduct market and public
opinion research to introduce or test specific products or measure
public opinion.
Plan and direct development
and communication of informational programs designed to keep
public informed of client's products, accomplishments, or
agenda.
Prepare and distribute fact
sheets, news releases, photographs, scripts, motion pictures, or
tape recordings to media representatives and others.
Promote volunteerism,
donorship, sales and/or creates goodwill for client's products,
services, or persona by coordinating exhibits, lectures, contests,
or public appearances.
Prepare or edit
organizational publications, such as newsletters to employees or
public or stockholders' reports to favorably present client's
viewpoint.
Consult with advertising
agencies or staff to arrange promotional campaigns in all types of
media for products, organizations, or individuals.
Arrange for and conduct
public-contact programs designed to meet client's
objectives.
Represent client during
community projects and at public, social, and business
gatherings.
Confer with production and
support personnel to coordinate production of advertisements and
promotions.
Purchase advertising space
and time as required to promote client's product or
agenda.
